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How to sell a service : guidelines for effective selling in a service business /

McDonald, Malcolm.

How to sell a service : guidelines for effective selling in a service business / Malcolm H. B. McDonald with John W. Leppard. - London : Heinemann Ltd., 1986. - 149 pages : illustrations ; 24 cm. - The Marketing series. .

Includes index.

ISBN: 9780434912315

Subjects--Topical Terms:
Selling.
Services industries.

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