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International marketing : analysis and strategy /

Onkvisit, Sak.,

International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw. - 2nd edition - New York : MacMillan Publishing Company, 1993. - xxi, 905 pages : illustrations ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 9780023893438

Subjects--Topical Terms:
Export marketing--Management.
Export marketing.

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