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Management controls and marketing planning /

Wilson, R. M. S.

Management controls and marketing planning / R. M. S. Wilson. - London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1979. - xvi, 224 pages : illustrations, charts ; 24 cm. - The marketing series. .

Includes bibliographical references and indexes.

ISBN: 9780434922666 0434922668

Subjects--Topical Terms:
Marketing--Management.

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