Managing for marketing excellence /
Chaston, Ian.,
Managing for marketing excellence / Ian Chaston. - London : McGraw-Hill, 1990. - xii, 173 pages : illustrations ; 23 cm.
Includes bibliographical references and indexes.
9780077072377
Marketing--Management.
Managing for marketing excellence / Ian Chaston. - London : McGraw-Hill, 1990. - xii, 173 pages : illustrations ; 23 cm.
Includes bibliographical references and indexes.
9780077072377
Marketing--Management.