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Market research : using forecasting in business /

Clifton, Peter.,

Market research : using forecasting in business / Peter Clifton, Hai Nguyen, Susan Nutt. - Oxford : Butterworth-Heinemann, 1992. - xiv, 266 pages : illustrations ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 9780750601535

Subjects--Topical Terms:
Business forecasting.
Marketing research.

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