Marketing/
Russ, Frederick A.
Marketing/ Frederick A. Russ, Charles A. Kirkpatrick. - Boston : Little, 1982. - xxv, 582 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
0316762725
Marketing.
Strategic planning.
Marketing/ Frederick A. Russ, Charles A. Kirkpatrick. - Boston : Little, 1982. - xxv, 582 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
0316762725
Marketing.
Strategic planning.