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Marketing /

Keegan, Warren J.

Marketing / Warren J. Keegan, Sandra E. Moriarty [and] Thomas R. Duncan. - 2nd edition - Englewood Cliffs, New Jersey : Prentice Hall, 1995. - xxviii, 743 pages,1 v. (various pagings) : color illustrations, charts, photographs ; 27 cm.

Includes bibliographical references and index.

ISBN: 0130163872

Subjects--Topical Terms:
Marketing.

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