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Marketing /

Mandell, Maurice I.

Marketing / Maurice I. Mandell. - 3rd edition. - Englewood Cliffs, N.J. : Prentice-Hal., 1985. - xii, 740 pages : illustrations (some color), photographs ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 013556994X

Subjects--Topical Terms:
Marketing--Management.
Marketing.

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