Marketing communications : an integrated approach /
Smith, P. R.
Marketing communications : an integrated approach / P. R. Smith. - London : Kogan Page Limited., 1993. - 403 pages : illustrations ; 24 cm.
Includes bibliographical references and indexes.
9780749407759
Coomunication in marketing.
Marketing communications : an integrated approach / P. R. Smith. - London : Kogan Page Limited., 1993. - 403 pages : illustrations ; 24 cm.
Includes bibliographical references and indexes.
9780749407759
Coomunication in marketing.