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Marketing handbook/

Thomas, Michael J.

Marketing handbook/ edited by Professor Michael J. Thomas. - 3rd edition. - Hants, England : Gower, 1989. - xxxiv, 805 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

ISBN: 0566027461 9780566027468

Subjects--Personal Names:
-- Handbooks, manuals, etc.

Subjects--Topical Terms:
Marketing--Handbooks, manuals, etc.

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