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Marketing management : a strategic planning approach

Buell, Victor P.

Marketing management : a strategic planning approach [Books]. Victor P. Buell. - New York McGraw-Hill 1984 - Pages: 682

Abstracts Includes indexes. Abstracts Includes indexes. Bibliography: p. 666-672.

ISBN: 0070088659 0.00

LCCN: 83009970

Subjects--Personal Names:
Marketing -- Management.

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