Marketing management : analysis, planning and control/
Kotler, Philip.
Marketing management : analysis, planning and control/ by Philip Kotler - 5th edition - London : Prentice Hall, 1984. - xxi, 794 pages : illustrations ; 24 cm.
Reg. No: 1286 transferred to SVNR [19/11/02]
Includes bibliographical references and index.
0135580242
Marketing --Management.
Marketing management : analysis, planning and control/ by Philip Kotler - 5th edition - London : Prentice Hall, 1984. - xxi, 794 pages : illustrations ; 24 cm.
Reg. No: 1286 transferred to SVNR [19/11/02]
Includes bibliographical references and index.
0135580242
Marketing --Management.