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Marketing management and strategy : a reader / edited by Philip Kotler

Kotler, Philip

Marketing management and strategy : a reader / edited by Philip Kotler - 3rd edition - Englewood Cliffs, N.J. : Prentice-Hall, 1984. - xii, 448 pages : illustrations ; 24 cm.

Includes index.

ISBN: 0135582482

Subjects--Topical Terms:
Marketing--Management.
Marketing--Strategic planning.

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