Marketing Management : foundation and practices /
Lazer, William.,
Marketing Management : foundation and practices / William Lazer, James D. Culley - London : Houghton Mifflin Company, 1983. - xxiv, 869 pages : illustrations, charts ; 24 cm.
Includes index
0395327164
Marketing--Management.
Marketing Management : foundation and practices / William Lazer, James D. Culley - London : Houghton Mifflin Company, 1983. - xxiv, 869 pages : illustrations, charts ; 24 cm.
Includes index
0395327164
Marketing--Management.