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Marketing management : knowledge and skills : text, analysis, cases, plans /

Peter, J. Paul.

Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr. - Plano, Tex. : Business Publications., 1986. - xiii, 730 pages : illustrations, charts ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 0256030731

Subjects--Topical Terms:
Marketing--Management--Case studies.
Marketing--Management.

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