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Marketing management : strategies and programs /

Guiltinan, Joseph P.,

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 4th edition. - New York : McGraw-Hill, 1991. - xvii, 449 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 0070489424

Subjects--Topical Terms:
Marketing--Management.

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