The marketing plan /
Cohen, William A.,
The marketing plan / William A. Cohen. - New York : John Wiley & Sons, 1995. - xii, 318 pages : illustrations ; 28 cm.
Includes index.
9780471580713
Marketing--Management.
The marketing plan / William A. Cohen. - New York : John Wiley & Sons, 1995. - xii, 318 pages : illustrations ; 28 cm.
Includes index.
9780471580713
Marketing--Management.