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The marketing plan : a practitioner's guide /

Westwood, John. 1947-

The marketing plan : a practitioner's guide / John Westwood. - 2nd ed. - London : Kogan Page, 1996. - 224 pages : illustrations ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 9780749418137 0749418133

Subjects--Topical Terms:
marketing--Management.
Marketing--Planning.

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