Marketing plans : how to prepare them how to use them /
McDonald, Malcolm H.B.,
Marketing plans : how to prepare them how to use them / Malcolm H.B. McDonald. - London : Heinemann, 1984. - viii, 216 pages : illustrations ; 24 cm.
Includes index.
0434912301
Marketing research.
Marketing plans : how to prepare them how to use them / Malcolm H.B. McDonald. - London : Heinemann, 1984. - viii, 216 pages : illustrations ; 24 cm.
Includes index.
0434912301
Marketing research.