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Marketing : principles and perspectives /

Bearden, William O.,

Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 2nd edition - Boston, Mass. : Irwin McGraw-Hill, 1998. - xxxvi, 615 pages : illustrations ; 28 cm.

Includes index.

ISBN: 0256218978

Subjects--Topical Terms:
Marketing -- United States.

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