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Marketing principles and practice /

Adcock, Dennis.

Marketing principles and practice / Dennis Adcock, Ray Bradfield, Al Halborg and Caroline Ross. - 2nd edition. - London : Pitman Publishing, 1995. - xii, 420 pages : illustrations (some col.) ; 25 cm.

includes bibliographical references and indexes.

ISBN: 9780273607342 0273607340

Subjects--Topical Terms:
Marketing.

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