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Marketing research : an applied orientation /

Malhotra, Naresh K.,

Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd edition - Upper Saddle River, New Jersey : Prentice Hall, 1996. - xxxiii, 890 pages : illustrations ; 25 cm.

Includes index.

ISBN: 0132428016

Subjects--Topical Terms:
Marketing reseach -- Methodology.
Marketing research.

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