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Marketing research : analysis and measurement /

Chisnall, Peter M.

Marketing research : analysis and measurement / Peter M. Chisnall. - 2nd edition. - London : New York : McGraw-Hill, 1981. - xi, 391 pages : illustrations, charts ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 007084559X

Subjects--Topical Terms:
Marketing research.

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