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Marketing research in practice : a practitioner's guide to effective applications and key strategies /

Hague, Paul.,

Marketing research in practice : a practitioner's guide to effective applications and key strategies / Paul Hague, Peter Jackson. - London : Kogan Page, 1992. - 234 pages : illustrations ; 23 cm.

Includes index.

ISBN: 0749413077

Subjects--Topical Terms:
Marketing research.

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