Marketing research : methodological foundations /
Churchill, Gilbert A.,
Marketing research : methodological foundations / Gilbert A. Churchill. - 3rd edition - Chicago : Dryden Press, 1983. - xxi, 756 pages : illustrations ; 24 cm.
4833701340
Marketing research.
Marketing research : methodological foundations / Gilbert A. Churchill. - 3rd edition - Chicago : Dryden Press, 1983. - xxi, 756 pages : illustrations ; 24 cm.
4833701340
Marketing research.