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Marketing strategy : a customer-driven approach /

Schnaars, Steven P.

Marketing strategy : a customer-driven approach / Steven P. Schnaars. - New York : Toronto : New York : The Free Press ; Collier Macmillan Canada ; Maxwell Macmillan International, 1991. - xvi, 319 pages : illustrations, charts ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 9780029279533

Subjects--Topical Terms:
Competition.
Marketing--Management.
Strategic planning.

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