Marketing strategy and management /
Baker, Michael John.,
Marketing strategy and management / Michael J. Baker. - Basingstoke, Hampshire : Macmillan Publishers Ltd, 1985. - xviii, 399 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9780333323083
Marketing--Managment.
Marketing strategy and management / Michael J. Baker. - Basingstoke, Hampshire : Macmillan Publishers Ltd, 1985. - xviii, 399 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9780333323083
Marketing--Managment.