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Marketing to the retail trade /

Randall, Geoffrey. 1938-

Marketing to the retail trade / Geoffrey Randall. - Oxford : Heinemann professional publishing, 1990. - xii, 168 pages : illustrations, charts ; 24 cm. - The marketing series Marketing series (London, England) .

Includes bibliographical references and indexes.

ISBN: 9780434917198 0434917192

Subjects--Topical Terms:
Marketing.
Retail trade.

Subjects--Geographic Terms:
European Economic Community countries--Commerce.

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