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Mastering global markets : strategies for today's trade globalist /

Czinkota, Michael R.,

Mastering global markets : strategies for today's trade globalist / Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath. - Mason, OH : Thomson.Southwestern, 2004. - x, 370 pages : illustrations ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 9780538726658

Subjects--Topical Terms:
Export marketing.
International trade.

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