Quality asurance in marketing : setting action standards for better results /
Sparling, Keith.
Quality asurance in marketing : setting action standards for better results / Keith Sparling. - London : McGraw-Hill Book Company, 1994. - vii, 375 pages ; 24 cm.
Notes Registration No: 29245 (1al) Notes Registration No: 29245 (1al) Includes index Serials holdings B$$127.05
0077078764 9780077078768
Marketing --Quality control.
Quality assurance.
Quality asurance in marketing : setting action standards for better results / Keith Sparling. - London : McGraw-Hill Book Company, 1994. - vii, 375 pages ; 24 cm.
Notes Registration No: 29245 (1al) Notes Registration No: 29245 (1al) Includes index Serials holdings B$$127.05
0077078764 9780077078768
Marketing --Quality control.
Quality assurance.