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Researching business markets : the IMRA handbook of business to-business marketing research/

Sutherland, Ken, editor.

Researching business markets : the IMRA handbook of business to-business marketing research/ edited by Ken Sutherland. - London : Kogan Page, 1991. - viii, 482 pages : illustrations, charts ; 24 cm.

Includes bibliographical references and index.

ISBN: 0749404213 9780749404215

Subjects--Topical Terms:
Marketing research.
Industrial marketing research--Handbooks, manuals, etc.
Business and industry--Marketing.
Business-to-business marketing research.
Handbooks and manuals.

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