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Seeking customers

Shapiro, Benson P., editor.

Seeking customers [Books]. edited, with an introduction by Benson P. Shapiro and John J. Sviokla. - Boston Harvard Business School Publishing Corporation 1993 - Pages: 343 - The Harvard Business Review Book Series. .

Includes bibliographical references and index.

0875843328 0.00

92006862


Consumer satisfaction.
Consumers' preferences.
Selling.

HF/5438.25 / SEE

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