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Seeking customers and keeping customers with field guide to marketing

Shapiro, Benson

Seeking customers and keeping customers with field guide to marketing [diskette]. edited by Benson Shapiro and John Sviokla - Boston, MA Harvard Business School Press 1994

Includes disks 1 and 2. System requirements: Designed especially for Macintosh PowerBooks, or any Mac with hard drive and large display (640 x 400 or greater). System 6.0.7 and HyperCard 2.1 (or later versions). Shipped on two 1.4 MB high-density floppies.

0875844421 0.00


Customer relations.
Public relations.

HF/5415.5 / SEE

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