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Services marketing : text, cases & readings /

Lovelock, Christopher H.

Services marketing : text, cases & readings / Christopher H. Lovelock. - Englewood Cliffs, N.J. : Prentice-Hall., 1984. - xiv, 492 pages : illustrations ; 24 cm.

Includes bibliographical references.

ISBN: 0138067864

Subjects--Topical Terms:
Marketing.
Professions--Marketing.
Service industries--Marketing.

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