Marketing communications/ (Record no. 17616)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00764nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 240933 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221223075002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130202n2005 enk eng d |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | HF5415.123 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications/ |
| Statement of responsibility, etc. | Chris Fill |
| Medium | [Supplementary item] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | England : |
| Name of publisher, distributor, etc. | Pearson Prentice Hall, |
| Date of publication, distribution, etc. | 2005 |
| 500 ## - GENERAL NOTE | |
| General note | Includes 1 main book at barcode no: 830077 |
| 500 ## - GENERAL NOTE | |
| General note | Student access kit for online materials that accompany: marketing communications 3rd ed. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing channels. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion. |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Supplementary item |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] | |
| Meeting name or jurisdiction name as entry element | 1 |
| Number [OBSOLETE] | admin admin |
| 912 ## - LOCAL DATA ELEMENT A (UTB) | |
| Internal field | 1 |
| -- | admin admin |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Local Classification | Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | 02/02/2013 | HF5415.123 FIL c. 1 | 830078 | 02/02/2013 | 23/12/2022 | Reference Behind Counter | Supplementary item no: s009_ITB |