MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02083nam a22002897a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250120083720.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180426t20112014xxua gr 001 0deng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780307887894 (hardback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Universiti Teknologi Brunei |
| Language of cataloging |
eng |
| Transcribing agency |
UTB |
| Modifying agency |
UTB |
| 084 ## - BOOK Call Number |
|---|
| Classification number |
HD62.5 RIE 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Eric, |
| Dates associated with a name |
1978 - . |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The lean startup : |
| Remainder of title |
how today's entrepreneurs use continuous innovation to create radically successful businesses / |
| Statement of responsibility, etc. |
Eric Ries. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Crown Business, |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
320 pages : |
| Other physical details |
illustration ; |
| Dimensions |
22 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
1st. Edition, Foreword copyright c2014 by Jeff Immelt. |
| 504 ## - Bibliography, Etc. Note |
|---|
| Bibliography, Etc. Note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers' preferences. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New business enterprises. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Organizational effectiveness. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="/www.crownpublishing.com">/www.crownpublishing.com</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Local Classification |
| Koha item type |
American Shelf Collection |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Internal field |
Book |
| CC (RLIN) |
828100 : 0012406(H) c.1 UTB |
| -- |
Donated by US Embassy |
