MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01696nam a22003017a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
303000 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221223075640.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190807t2019 at a g 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781337110211 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Universiti Teknologi Brunei |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
HF5821 OGU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Guinn, Thomas C., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising and integrated brand promotion / |
| Statement of responsibility, etc. |
Thomas Clayton O'Guinn (Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison), Chris T. Allen (Arthur Beerman Professor of Marketing, University of Cincinnati), Angeline Close Scheinbaum (Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations), Richard J. Semenik (Professor Emeritus of Marketing, Montana State University). |
| 246 0# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising & integrated brand promotion |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia ; |
| -- |
Boston, MA, USA : |
| Name of publisher, distributor, etc. |
Cengage, |
| Date of publication, distribution, etc. |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 425 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
dvertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising media planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Allen, Chris T., |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scheinbaum, Angeline Close, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Semenik, Richard J., |
| Relator term |
author. |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Internal field |
Book |
| -- |
Early Childhood Publication Co. |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Internal field |
Book |
| -- |
Early Childhood Publication Co. |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] |
|---|
| Meeting name or jurisdiction name as entry element |
1 |
| Number [OBSOLETE] |
admin admin |
| 912 ## - LOCAL DATA ELEMENT A (UTB) |
|---|
| Internal field |
1 |
| -- |
admin admin |
