Introduction to marketing/ (Record no. 19506)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00664nam a22002175a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 305469 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221223075655.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200208 000 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538754873 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Universiti Teknologi Brunei |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | HF5415 MCD |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDaniel |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to marketing/ |
| Statement of responsibility, etc. | Carl Mcdaniel, Charles W. Lamb, Joseph F. Hair, Jr. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Australia : |
| Name of publisher, distributor, etc. | South-Western, Cengage learning, |
| Date of publication, distribution, etc. | c 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 777 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| -- | Donated |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] | |
| Meeting name or jurisdiction name as entry element | 1 |
| Number [OBSOLETE] | admin admin |
| 912 ## - LOCAL DATA ELEMENT A (UTB) | |
| Internal field | 1 |
| -- | admin admin |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Local Classification | Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | 08/02/2020 | HF5415 MCD c.1 | 829361 | 29/02/2020 | 23/12/2022 | General Collection | Reg. no. 013902(H)_UTB |