MARC details
| 000 -LEADER |
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| fixed length control field |
03060nam a22003015a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250513080915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200728 2020 bx a g m 000 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Qualifying information |
hardback |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
Universiti Teknologi Brunei |
| Language of cataloging |
eng |
| Transcribing agency |
UTB |
| 084 ## - BOOK Call Number |
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| Classification number |
UTB 120 REPORT, THESIS & DISSERTATION |
| -- |
RTDS 297 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Muhd Hazim Syakiran Bin Julaihi |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
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| Title |
Bubble tea in Brunei: A study on customer's purchase decision / |
| Statement of responsibility, etc. |
Muhd Hazim Syakiran Bin Julaihi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Brunei Darussalam : |
| Name of publisher, distributor, etc. |
Universiti Teknologi Brunei, |
| Date of publication, distribution, etc. |
© 2020. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
55 Pages : |
| Other physical details |
some colour illustrations ; |
| Dimensions |
30 cm |
| 500 ## - GENERAL NOTE |
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| General note |
A Final Year Project Report Submitted to The Universiti Teknologi Brunei (UTB) in partial fulfillement of the requirements for the degree of Business Accounting and Information System. |
| 500 ## - GENERAL NOTE |
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| General note |
Abstract<br/>This research aims to understand and determine the factors affecting the customer purchase decision of selected milk tea shops in Brunei. Aside from that, it is also a chance to comprehend in-depth on current trend on how bubble tea has become a public feature, a must beverage to drink or perhaps a global Phenomenon. This has become more popular among the people in these days because of the globalisation that successfully affected the people to adapt to current trends and lifestyles.<br/>The objective of this thesis is to see how far consumer can answer regarding "Bubble tea in Brunei: A study on consumer purchase decision" by using literature review and by analyzing every consumer, particularly in Brunei through a survey. By understanding the consumption tendencies would enable the growth of the economy in Brunei and increase the opportunity specifically for this product that is already well appreciated across Asian countries and even worldwide. Besides, online interview study from the bubble tea shop's perspective also required to compare their marketing views and its validity to the current market in Brunei.<br/>Altogether 154 participants were collected in the survey, with majority of respondents are female. It was evaluated through an online survey (WhatsApp and UTB Email). Not only that, observation and interviews with the Bubble Tea supervisors were also conducted to understand their view on market strategies and trends. To achieve the objective of the research hypothesis was created to support the research outcome. The result obtained based on the research was compared with the hypothesis set; this leads to the conclusion. |
| 504 ## - Bibliography, Etc. Note |
|---|
| Bibliography, Etc. Note |
Includes bibliographical references and index. |
| 610 #4 - SUBJECT ADDED ENTRY--CORPORATE NAME |
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| Form subdivision |
Final Year Project |
| Corporate name or jurisdiction name as entry element |
Universiti Teknologi Brunei |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
Brunei. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Beverage industry |
| Geographic subdivision |
Brunei. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tea |
| General subdivision |
Marketing |
| Geographic subdivision |
Brunei. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Titles and other words associated with a name |
Dr Fadzliwati binti Mohiddin |
| Relator term |
Supervisor |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Universiti Teknologi Brunei |
| Subordinate unit |
School of Business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Local Classification |
| Koha item type |
Reports, Thesis & Dissertation Students |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| Internal field |
Reports, Thesis & Dissertation |
| CC (RLIN) |
829614 : 002079 c.1 UTB |
| Internal field |
Universiti Teknologi Brunei |
