International marketing / (Record no. 21464)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01420nam a2200229 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071288385 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UTB |
| Language of cataloging | eng |
| Transcribing agency | UTB |
| 084 ## - BOOK Call Number | |
| Classification number | HF1416 CAT 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | Philip R. Cateora, Mary C. Gilly, John L. Graham |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 711 p. : |
| Other physical details | ill. (chiefly col.), maps ; |
| Dimensions | 29 cm |
| 504 ## - Bibliography, Etc. Note | |
| Bibliography, Etc. Note | Includes bibliographical references and indexes. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools."--Jacket |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International business enterprises |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator term | author |
| Personal name | Gilly, Mary C |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator term | author |
| Personal name | Graham, John L |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Local Classification |
| Suppress in OPAC | No |
| Koha item type | General Collection |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Transfer |
| CC (RLIN) | 903833 : 0000165(P) c.1_UTB |
| Internal field | UBD |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Local Classification | Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 2 | 30/05/2024 | HF1416 CAT 2000 c.1 | 903833 | 25/06/2024 | 25/06/2024 | General Collection | Reg. No. 0000165(P)_UTB |