MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02566nam a22002657a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250102t2018 enk||||go|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781138657038 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138657045 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781317220299 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781317220305 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781315621555 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Universiti Teknologi Brunei |
| Language of cataloging |
eng |
| Transcribing agency |
UTB |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Falkheimer, Jesper |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic Communication : |
| Remainder of title |
An Introduction / |
| Statement of responsibility, etc. |
Jesper Falkheimer, Mats Heide |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Abingdon, Oxon : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
©2018 . |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in organizations |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heide, Mats |
| Relator term |
author. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1693167&site=ehost-live">https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1693167&site=ehost-live</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Local Classification |
| Koha item type |
Ebook Collection |
| Suppress in OPAC |
No |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| CC (RLIN) |
Ref. No. : 4702371 / 8.4.2021 / ns77138 Date: 11 September 2021 |
