MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01745nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250102t2020 cau||||go|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780520298521 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780520970601 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Universiti Teknologi Brunei |
| Language of cataloging |
eng |
| Transcribing agency |
UTB |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
LaBelle, Sara |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic Communication for Organizations / |
| Statement of responsibility, etc. |
Sara LaBelle, Jennifer H. Waldeck |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Oakland, California : |
| Name of publisher, distributor, etc. |
University of California Press, |
| Date of publication, distribution, etc. |
©2020. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message designprovides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communicationexplores how theory and research can be synthesized to inform modern communication-based campaignsStrategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization's needs, mission, and vision, effectively reaching and influencing internal and external audiences. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
H. Waldeck, Jennifer |
| Relator term |
author. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2345637&site=ehost-live">https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2345637&site=ehost-live</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Local Classification |
| Koha item type |
Ebook Collection |
| Suppress in OPAC |
No |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| CC (RLIN) |
Ref. No. : 4702371 / 8.4.2021 / ns77138 Date: 11 September 2021 |
