Dictionary of Marketing & Adversiting / (Record no. 22853)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00667nam a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250406t1985 uk ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0333516044 |
| Qualifying information | hardback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Universiti Teknologi Brunei |
| Language of cataloging | eng |
| Transcribing agency | UTB |
| 084 ## - BOOK Call Number | |
| Classification number | HF5412 MAC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baker, Michael J. |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Dictionary of Marketing & Adversiting / |
| Statement of responsibility, etc. | Michael J. Baker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | The Macmillan Press , |
| Date of publication, distribution, etc. | ©1985. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 271 pages : |
| Dimensions | 24 cm |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Local Classification |
| Suppress in OPAC | No |
| Koha item type | Reference Collection |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Internal field | Book |
| CC (RLIN) | 817453 : 23238 c.1_UTB |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Local Classification | Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | - at level 2 | 04/03/1991 | HF5412 MAC | 817453 | 05/04/2025 | 05/04/2025 | Reference Collection | Reg. No. 23238_UTB |