MARC details
| 000 -LEADER |
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| fixed length control field |
03925nam a2200289 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Qualifying information |
hardback |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
Unversiti Teknologi Brunei |
| Language of cataloging |
eng |
| Transcribing agency |
UTB |
| 084 ## - BOOK Call Number |
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| Classification number |
UTB 120 REPORT, THESIS & DISSERTATION |
| -- |
RTDS 260 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Azyan Izzati Hj Masru |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
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| Title |
Effect of Production Quality on Consumer Behavioral Intention to Purchase Local Food Production in Brunei / |
| Statement of responsibility, etc. |
Azyan Izzati Hj Masru |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Brunei Darussalam : |
| Name of publisher, distributor, etc. |
Universiti Teknologi Brunei , |
| Date of publication, distribution, etc. |
© 2018 . |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
vii, 94 Pages : |
| Other physical details |
illustrations ; |
| Dimensions |
30 cm. |
| 500 ## - GENERAL NOTE |
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| General note |
Dissertation Submitted to UTB School of Business, Universiti Teknologi Brunei, in Fulfillment of the Requirement for the Degree of Masters of Science MSc. Management and Techonlogy. |
| 500 ## - GENERAL NOTE |
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| General note |
ABSTRACT<br/>The main objective of this study is to examine the effect of product quality attributes on the consumer behavioral intention. Specifically, product quality attributes were operationalized in terms of Price, Taste, Healthy Option, Packaging and Halal Labelling as the independent variables while the dependent variable was the consumer intention to purchase local Brunei food. The study used a survey, cross-sectional, descriptive and explanatory research design on the infinite population of the customers of Brunei local foods. A sample of 358 respondents was drawn from the infinite customer's population using a convenient sampling technique. Structured questionnaires were used for data collection using both online and physical collection and administration with help of Personal Research Assistant. Questionnaire responses were collected, processed and analyzed by using The Statistical Package of Social Science (SPSS) for descriptive and inferential statistics. The correlation analysis helps to identify the establishment of a relationship between the main research variables. Whereas, regression analysis was conducted to identify both the relations and best predictor variable used for hypothesis testing. The results of the findings revealed that there is a strong significant positive relationship between Price, Taste, Healthy Option, Packaging and Halal Labelling and the consumer intention to purchase local Brunei food. Moreover, Price, Taste, Healthy Option, and Halal Labelling were found to be the predictors of the consumer intention to purchase local Brunei food. Among the predictor variables, the Bruneian is strongly affected by the availability of Halal Label on the product. However, packaging was an insignificant predictor of the Brunei behavioral intention to purchase the local product. The conclusion of the findings was that the products quality (Price, Taste, Healthy Option and Halal Labelling) are important factors that will change the Brunei consumer behavior to purchase the local product in Brunei unexpectedly. As a whole, the outcome of the study will provide an important insight to any food production company in Brunei and gives them a better understanding of their consumer behavior. The necessary suggestions for further study were recommended for future research.<br/>Keyword: Consumer Purchase Intention, Taste, Price, Healthy Option, Halal Label, Packaging, Brunei Food. |
| 502 ## - Dissertation Note |
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| Dissertation Note |
Dissertation (Degree of Masters of Science Msc. Management and Technology) |
| 504 ## - Bibliography, Etc. Note |
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| Bibliography, Etc. Note |
Includes bibliography references. |
| 610 #4 - SUBJECT ADDED ENTRY--CORPORATE NAME |
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| Form subdivision |
Dissertation |
| Corporate name or jurisdiction name as entry element |
Universiti Teknologi Brunei |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Food industry and trade |
| Geographic subdivision |
Brunei Darussalam. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
Brunei Darussalam. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Food preferences |
| Geographic subdivision |
Brunei Darussalam. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Titles and other words associated with a name |
Dr. Kbiru Jinjiri Ringin |
| Relator term |
Supervisor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Local Classification |
| Suppress in OPAC |
No |
| Koha item type |
Reports, Thesis & Dissertation Students |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Internal field |
Reports, Thesis & Dissertation |
| CC (RLIN) |
829317 : 002022 c. 1_UTB |
| Internal field |
Universiti Teknologi Brunei |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Internal field |
Reports, Thesis & Dissertation |
| CC (RLIN) |
829316 : 002021 c. 2_UTB |
| Internal field |
Universiti Teknologi Brunei |
