MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02410nam a2200313 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250508t2018 bx ad||| |||| 00| 0deng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Qualifying information |
hardback |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
Universiti Teknologi Brunei |
| Language of cataloging |
eng |
| Transcribing agency |
UTB |
| 084 ## - BOOK Call Number |
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| Classification number |
UTB 120 REPORT THESIS & DISSERTATION |
| -- |
RTDS 254 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartiny Dr. Haji Azmi |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
A Comparative Study of Traditional & Digital Marketing Channels Within MSMEs (Micro, Small and Medium Enterprises) In Brunei / |
| Statement of responsibility, etc. |
Hartiny Dr. Haji Azmi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Bandar Seri Begawan : |
| Name of publisher, distributor, etc. |
Universiti Teknologi Brunei, |
| Date of publication, distribution, etc. |
©2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 140 pages : |
| Other physical details |
illustrations, charts ; |
| Dimensions |
30 cm |
| 500 ## - GENERAL NOTE |
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| General note |
A thesis submitted to The Universiti Teknologi Brunei (UTB) in partial fulfilment of the requirements for the degree of Master of Science (MSc) in Management and Technology |
| 500 ## - GENERAL NOTE |
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| General note |
ABSTRACT ENIS<br/><br/>Purpose: The purpose of this study is to establish whether in traditional marketing channels and digital marketing channels are still being practiced and accepted by local consumers and Micro, Small and Medium Enterprises (MSMEs).<br/><br/>Findings: The use of traditional and digital marketing channel by local MSMEs and as preferred by consumers seemed vary when it comes to consumers' preference in brand awareness of when making decisions for purchasing purposes. Age and gender can be the factor that change the results. This study indicate that the use of traditional marketing is still accepted by certain consumers while majority of the consumers prefer both traditional and digital marketing to be utilized by local MSMEs.<br/><br/>Research limitations: The limitation for this study was the survey questionnaire in which the author can create questions in the view point of marketers or businesses. |
| 502 ## - Dissertation Note |
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| Dissertation Note |
Thesis (Master) - Universiti Teknologi Brunei |
| 504 ## - Bibliography, Etc. Note |
|---|
| Bibliography, Etc. Note |
Includes bibliographical references |
| 610 #4 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Universiti Teknologi Brunei |
| Form subdivision |
Thesis |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Thesis writing |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Brunei |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| Geographic subdivision |
Brunei |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media |
| General subdivision |
Economic aspects |
| Geographic subdivision |
Brunei |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator term |
supervisor |
| Personal name |
Dr. Minh-Son Dao |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Universiti Teknologi Brunei |
| Subordinate unit |
School of Business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Local Classification |
| Suppress in OPAC |
No |
| Koha item type |
Reports, Thesis & Dissertation Students |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Internal field |
Report, Thesis & Dissertation |
| CC (RLIN) |
829311 : 002016 c.1_UTB |
| Internal field |
Universiti Teknologi Brunei |
