MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02359nam a2200289 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Qualifying information |
hardback |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
Universiti Teknologi Brunei |
| Language of cataloging |
eng |
| Transcribing agency |
UTB |
| 084 ## - BOOK Call Number |
|---|
| Classification number |
UTB 120 REPORT, THESIS & DISSERTATION |
| -- |
RTDS 256 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartiny Dr. Haji Azmi |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
A Comparative Study of Traditional & Digital Marketing Channels Within MSMEs (Micro, Small and Medium Enterprises) In Brunei / |
| Statement of responsibility, etc. |
Hartiny Dr. Haji Azmi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Brunei Darussalam : |
| Name of publisher, distributor, etc. |
Universiti Teknologi Brunei , |
| Date of publication, distribution, etc. |
© 2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 14- 127 Pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
30 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
A Thesis submitted to The Universiti Teknologi Brunei (UTB) in partial fulfilment of the requirements for the degree of Master of Science (MSc) in Management and Technology |
| 500 ## - GENERAL NOTE |
|---|
| General note |
ABSTRACT<br/>Purpose: The purpose of this study is to establish whether traditional marketing channels and digital marketing channels are still being practiced and accepted by local consumers and Micro, Small and Medium Enterprises (MSMEs).<br/>Findings: The use of traditional and digital marketing channels by local MSMEs and as preferred by consumers seemed to vary when it comes to consumers' preference in brand awareness of when making decisions for purchasing purposes. Age and gender can be the factor that changes the results. This study indicates that the use of traditional marketing is still accepted by certain consumers, while the majority of consumers prefer both traditional and digital marketing to be utilized by local MSMEs.<br/>Research limitations: The limitation for this study was the survey questionnaire in which the author can create questions from the viewpoint of marketers or businesses. |
| 502 ## - Dissertation Note |
|---|
| Dissertation Note |
Thesis ( Degree of Master of Science (MSc) in Management and Technology ) |
| 504 ## - Bibliography, Etc. Note |
|---|
| Bibliography, Etc. Note |
Includes bibliography references. |
| 610 #4 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Form subdivision |
Thesis |
| Corporate name or jurisdiction name as entry element |
Universiti Teknologi Brunei |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Brunei Darussalam |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Channels |
| Geographic subdivision |
Brunei Darussalm |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital Marketing |
| Geographic subdivision |
Brunei Darussalam |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Titles and other words associated with a name |
Dr. Minh-Son Dao |
| Relator term |
Supervisor |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Universiti Teknologi Brunei |
| Subordinate unit |
School of Business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Local Classification |
| Suppress in OPAC |
No |
| Koha item type |
Reports, Thesis & Dissertation Students |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Internal field |
Reports, Thesis & Dissertation |
| CC (RLIN) |
829313 : 002018 c. 1_UTB |
| Internal field |
Universiti Teknologi Brunei |
