MARC details
| 000 -LEADER |
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| fixed length control field |
02532nam a2200289 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Qualifying information |
hardback |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
Universiti Teknologi Brunei |
| Language of cataloging |
eng |
| Transcribing agency |
UTB |
| 084 ## - BOOK Call Number |
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| Classification number |
UTB 120 REPORT, THESIS & DISSERTATION |
| -- |
RTDS 212 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Nur Fadhilah binti Md Junit |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
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| Title |
Online Impulsive Purchasing Behavior in Brunei Darussalam / |
| Statement of responsibility, etc. |
Nur Fadhilah binti Md Junit |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Brunei Darussalam : |
| Name of publisher, distributor, etc. |
Universiti Teknologi Brunei , |
| Date of publication, distribution, etc. |
© 2019. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
74 Pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
30 cm. |
| 500 ## - GENERAL NOTE |
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| General note |
Submitted in Partial Fulfillment of the Requirement for Master Science of by coursework in Management And technology. |
| 500 ## - GENERAL NOTE |
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| General note |
ABSTRACT<br/>The research overall covers the factors that affect impulsive online shopping behavior in the settings of cultural characteristics. Individualism of which are categorized product characteristics and emotional influence by which each category is sub-categorized into product brand, marketing appeal and product price for product characteristics. As for emotional influence are divided into positive and negative emotional influence. Apart from that, collectivism has only one classification that is social recommendation that are categorized into family, friends and fashion leaders. The online activities have somehow generated this behavior hence the research also attempt on interrelating the findings acquired of online practices to the notion of impulsive purchasing behavior. All in all, the factors mentioned are tested on its effect to impulsive purchasing behaviors as the main focus of the study. As a result, the study discovered that Brunei are likely of individualism culture rather than of collectivism. In short, the factors that prompt the impulsive behavior apparently is the product characteristic. Although, other factors have minor effect on impulsive behaviour. |
| 504 ## - Bibliography, Etc. Note |
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| Bibliography, Etc. Note |
Includes bibliography references. |
| 610 #4 - SUBJECT ADDED ENTRY--CORPORATE NAME |
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| Form subdivision |
MSc Research Project |
| Corporate name or jurisdiction name as entry element |
Universiti Teknologi Brunei |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Online shopping |
| General subdivision |
Psychological aspects |
| Geographic subdivision |
Brunei Darussalam |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
Brunei Darussalam |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Research Project, Academic |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Research Project Universiti Teknologi Brunei |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Titles and other words associated with a name |
Dr. Shahid W. Anjum |
| Relator term |
Supervisor |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
Universiti Teknologi Brunei |
| Subordinate unit |
School of Business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Local Classification |
| Suppress in OPAC |
No |
| Koha item type |
Reports, Thesis & Dissertation Students |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| Internal field |
Reports, Thesis & Dissertation |
| CC (RLIN) |
850357 : 001936 c. 1_UTB |
| Internal field |
Universiti Teknologi Brunei |
