MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02846nam a22002537a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251216b -uk||||go|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292193335 |
| Qualifying information |
Ebook |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292193359 |
| Qualifying information |
Ebook |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292193366 |
| Qualifying information |
Ebook |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Universiti Teknologi Brunei |
| Language of cataloging |
eng |
| Transcribing agency |
UTB |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaffey, Dave |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital Business and E-Commerce Management / |
| Statement of responsibility, etc. |
Dave Chaffey, Tanya Hemphill, David Edmundson-Bird |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Harlow : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
2019. |
| 504 ## - Bibliography, Etc. Note |
|---|
| Bibliography, Etc. Note |
Included glossary (page 609-622) and index (page 623-640). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Learn everything there is to know about the latest strategies and tactics for a successful digital business in one best-selling text. Digital Business and E-Commerce Management, 7th edition by Chaffey, Hemphill, and Edmundson-Bird, is the latest edition of this best-selling book, guaranteed to offer you the knowledge and skills to handle the speed of change faced by organisations in the digital world. This edition brings together the most up-to-date knowledge in academic and practitioner thinking, discussing some of the hottest topics in the field, such as: Which strategies and tactics does an organisation need to develop and implement to make a Digital Business successful? How do we work out where to place our investment? How should businesses select the best digital technology, media, and insight sources to compete in the digital landscape? Written in an engaging and informative style, this book is ideal for students in Digital Business and e-Commerce, but also professional marketers, or even Business Managers, covering all aspects of Digital Business, including strategy, digital comms, and transformation. Key features include: A structured approach to review, plan and implement a digital business strategy for all types of organisations The latest on digital marketing techniques in SEO, social media comms, and content marketing New case studies providing examples of organisations and their experiences with digital business and e-commerce A brand new chapter introducing the concepts of digital business transformation and growth hacking With an array of features and updates to support your learning, this must-have textbook will provide the tools you need to help you understand and apply the concepts of'Digital'in your strategy, implementation, and transformation. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business enterprises |
| General subdivision |
Computer networks |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hemphill, Tanya |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Edmundson-Bird, David |
| Relator term |
author. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://research.ebsco.com/c/rs63nj/search/details/2d3coxmvur?db=nlebk&limiters=None&q=Digital%20Business%20and%20ecommerce%20management&searchMode=boolean">https://research.ebsco.com/c/rs63nj/search/details/2d3coxmvur?db=nlebk&limiters=None&q=Digital%20Business%20and%20ecommerce%20management&searchMode=boolean</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Local Classification |
| Koha item type |
Ebook Collection |
| Suppress in OPAC |
No |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Internal field |
Electronic Ebook |
| -- |
Reference No: QTN.REF.: UTB QTN/2025-2026/LIB/01 |
