MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01982nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
251216b sa ||||go|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780639707808 |
| Qualifying information |
Ebook |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Universiti Teknologi Brunei |
| Language of cataloging |
eng |
| Transcribing agency |
UTB |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Red & Yellow Creative School of Business |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
EMarketing : |
| Remainder of title |
The Essential Guide to Marketing in a Digital World / |
| Statement of responsibility, etc. |
Red & Yellow Creative School of Business |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Cape Town, South Africa : |
| Name of publisher, distributor, etc. |
Red & Yellow Creative School of Business, |
| Date of publication, distribution, etc. |
2022. |
| 504 ## - Bibliography, Etc. Note |
|---|
| Bibliography, Etc. Note |
Included index (page 733-748) and glossary (page 749-758). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
eMarketing: The Essential Guide to Marketing in a Digital World is aligned with the latest trends and developments in evolved marketing structures. Edition 7 features updated statistics and new case studies. The structure of the textbook explores why customers and data have become so essential to marketing, and how brands can use customer data to market more effectively. We have also included chapters like content marketing and value and content creation as the primary means to connect and engage with customers. Because of the evolution of technology and data-driven insights, we've dedicated three chapters to advertising to unpack the extent of opportunities that have progressed over the past few years. An exciting new chapter titled ‘Future of advertising', looks at how technology has and continues to change advertising into the future, as well as how marketers and business owners can take full advantage of authentic content and online connections to build brand presence and foster loyalty. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3508047">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3508047</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Local Classification |
| Koha item type |
Ebook Collection |
| Suppress in OPAC |
No |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Internal field |
Electronic Ebook |
| -- |
Reference No: QTN.REF.: UTB QTN/2025-2026/LIB/01 |
