Marketing myths that are killing business : the cure for death wish marketing (Record no. 5993)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00797nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 185865 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MOEB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221223065912.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940101s1994 xx eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 93000891 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070111243 |
| Terms of availability | 0.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 93000891 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (SITECODE)OLD16761 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Institute of Technology - Brunei |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | HF/5415 |
| Item number | CLA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clancy, Kevin J. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing myths that are killing business : the cure for death wish marketing |
| Statement of responsibility, etc. | Kevin J. Clancy [and] Robert S. Shulman. |
| Medium | [Books]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 1994 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shulman, Robert S. |
| 911 ## - EQUIVALENCE OR CROSS-REFERENCE-CONFERENCE OR MEETING NAME [LOCAL, CANADA] | |
| Meeting name or jurisdiction name as entry element | 1 |
| Number [OBSOLETE] | admin admin |
| 912 ## - LOCAL DATA ELEMENT A (UTB) | |
| Internal field | 1 |
| -- | admin admin |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not damaged | Universiti Teknologi Brunei Library | Universiti Teknologi Brunei Library | 04/02/2009 | HF/5415 CLA | 801558 | 04/02/2009 | 23/12/2022 | General Collection |